ARAVELLA'S WARDROBE — WHAT'S COMING
Something better is being built.
The next Aravella collection is in development — and we are not rushing it.
2021
The Aravella Archive
Where it
began.
Every brand has a beginning. This is ours — unedited, unfiltered, and exactly as it happened. These pieces represent Aravella before the full transition to certified organic fabrics. We're leaving them here because the journey is part of the story.
A Note from Jacquelyne
The brand we became is built on the brand we were.
2021"I started Aravella's Wardrobe because I believed in elevation — in how you dress, how you carry yourself, and what you put against your skin. The organic certifications came later. The conviction was always there."
When Aravella launched in 2021, I was building something from a belief — not yet a blueprint. The pieces I sold in those early days weren't certified organic. They weren't made from peace silk or GOTS cotton. But they were made with intention, with care, and with the same woman in mind that every Aravella piece is made for today.
As I learned more — about supply chains, about certification, about what it truly means to be an organic luxury brand — the brand evolved. We transitioned fully to certified organic fabrics and began the work of building something we could stand behind completely.
These early pieces are still here. Not hidden. Not quietly archived. Clearly labeled for what they are — where Aravella began. Because I believe that growth is more powerful than perfection. And because the women who shop with us deserve honesty more than they deserve a curated story.
Jacquelyne Spann Founder & Creative Director — Aravella's Wardrobe
The Journey
How we got from
there to here.
2021
Founded
Founded
Archive Era Aravella's Wardrobe Launches
Founded by Jacquelyne Spann with a singular belief — that elevated style and intentional living go hand in hand. The early collection focused on elevated aesthetics before full organic certification was in place.
2022–23
Research
Research
Archive Era The Education Begins
Deep research into organic certifications, supply chain transparency, sustainable fabric sourcing, and what it truly means to be an organic luxury brand. The more we learned, the clearer our direction became.
2024
Transition
Transition
Archive Era The Decision to Transition Fully
Aravella commits fully to certified organic fabrics — GOTS organic cotton, peace silk, organic bamboo, organic linen, and TENCEL. Every new piece going forward would meet the standard we set for ourselves.
2025
Now
Now
Current Era The Aravella You See Today
Every piece in the current Aravella collection is crafted from certified organic fibers with full supply chain transparency. The brand Jacquelyne always envisioned — now fully realized.
Why We're Being Transparent
What keeping the archive
means for you.
We could have quietly removed these pieces. We didn't. Here's why that matters.
I. Honesty Builds Trust
You deserve to know exactly what you're buying and where it came from. Archive pieces are clearly labeled — no organic claims, no misleading copy. What you see is exactly what it is.
II. Growth Is the Story
The most powerful brands aren't the ones that were perfect from the start. They're the ones that grew with purpose, learned without shame, and let their customers witness the evolution in real time.
III. The New Standard Is Real
Because you can see where we started, you can trust where we are now. Every certified organic piece in the current collection is a deliberate choice — not a marketing claim, but a committed standard.
The Brand Today
See where
See where
we are now.
The current Aravella collection is everything the archive was reaching toward organic, elevated, certified, and built for the woman who shows up fully in every moment of her life.
We are sourcing European flax linen and Organic Cotton with full traceability, certified from the field to the fabric. Every piece in this collection will be made with materials we can prove are clean, pure, and genuinely good for your body and for the people who made them.
Nothing in this collection launches until it is right. Not almost right. Right.
If that is the standard you have been waiting for — this is your invitation to be first.
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What Being on the Waitlist Means
1
First access to the new collection before it opens to the public
2
Behind the scenes of how this collection is being built — the fabrics, the suppliers, the process
3
Founding supporter pricing on the first certified organic pieces
Nothing in the Aravella collection is a trend. Every piece is designed to be worn in for years to come, exactly as it is worn today.
— Jacquelyne Spann, Founder & Creative Director
ORGANIC · CERTIFIED · TRACEABLE · TIMELESS